Dynamic Keyword Insertion (DKI) tool is an amazing feature of some major pay per click search engines like Google AdWords that enables the advertisers to dynamically use the keywords in their advert or landing pages so that people could see that specific keyword in the ad or landing page while searching.

Simply, you can add this feature anywhere in your adverts such as the Ad Title, Description, Display URL and even the Destination URL. On top of that, you can also insert some php coding into your Landing Page code so that your specific search term would appear on the landing page, as well.

It is ideal to manually create Ad Groups, match them with related Keywords, Ad Copies and Landing Pages. However, it would be more complicated and time-consuming. Therefore, major search engines like Google AdWords have put this feature in their interfaces which enables the users to get better results.

Most of the time, you should use Dynamic Keyword Insertion (DKI) in your campaigns for the following reasons:

1. Achieving More Relevancy:

As you may know, using DKI will make your landing more relevant to your keywords and ad copy. That way, you would get better Quality Score which can lower your costs.

2. Customizing Landing Page Content:

Dynamic Keyword Insertion helps you to customize the landing page content and target it to your visitors. This would increase your Conversion Rate and Return Of Investment (ROI).

3. Creating & Matching Unique Ads to Your Landing Pages:

By using DKI, you can create unique ads and match them to your landing pages. It would increase not only your Click Through Rate (CTR), but also your Conversion Rate.

4. Saving Your Time:

You may have noticed that creating separate ad groups based on each ad copy for every specific keyword matched and targeted to each landing page is a time-consuming task especially when you are handling with tons of search keywords. DKI helps you save your time by enabling you to use one template with huge volumes of search terms.

So, the very first rule of building a successful pay per click campaign is relevancy by providing your visitors with exactly what they are searching for. The Dynamic Keyword Insertion tool is designed for this purpose.

Using the Search Engines Dynamic Keyword Insertion tool is great. However, there is way too much room for misinterpretation by the search engine bots in this process such as appearing wrong search terms in your advert.